So another season approaches, the summer awareness tours are almost completed, during which a zillion shirts and myriad memorabilia have been sold. We have travelled too and explored those new markets identified and targeted by the professional marketing team employed to reconcile our needs, with the desires of our sponsors old and new, while the drive to increase revenue takes precedence over the product the real fan is interested in.
Much is made of a foreign fan, who on his first viewing of the Arsenal bandwagon runs alongside the coach, long enough to be recognised as a marketing opportunity himself and is immediately whisked aboard among the players and filmed for immediate release to the media. He was then flown on a magic carpet of his dreams to appear and be presented to the faithful masses at the home of football. More dreams come true and a massive ahhh factor to the less cynical who follow our team.
But now the football, the thrill, the excitement our reason for being, is just over a week away. Yet still we anguish over the mega spend our leaders repeatedly promised which has not yet materialised. Meanwhile the battalions of the press have delighted in adding fuel to the fires lit by the already dissatisfied as the on off, will he wont he, Suarez affair unfolds.
Shameful they say, a disgrace, the dumbing down of a once great club, a lowering of standards and the surrender of our once proud heritage along with the reputation as the class club among clubs. Emphasised by the magnificent marble halls of Highbury and the beautiful ground we have vacated and which is now just a a memory, no matter that we have replaced it with the state of the art Emirates, the very fact that we chose to name it in the interests of money, emphasises they say all that has gone pear shaped with the club.
But yet true as the above might appear to be, when did you last hear the newscasts and if you like me listen to 5live late at night – the world newscasts are all being led by the Arsenal. The Times puts us on its front page as well as the back, indeed all the papers consistently berate us supporters and our club with regurgitated rhetoric, on a daily basis. Five live and Talk what’s-it mention the club continually on their half hourly news cast, whilst running discussion programmes featuring highly recognisable celebrity pundits at a rate advertising space sellers can only fantasize and curse their luck about.
Remember how often at the end of last season many were rubbishing our marketing and PR on blogs, this one included? Well gentlemen if you have heard a better awareness campaign than the one conducted this summer by our marketing team,it must have been a thing of genius.
Of course we aint finished yet, Suarez will still probably join and score a net full and I have no reason to suspect other players won’t follow. So a stronger team for the new season looks likely to be accompanied by the worldwide awareness that has increased our profile massively. Should the football team prosper as well as the Marketing team has done, get ready to celebrate as we are going to clean up this year.
Written by dandan